Two young guys had an innovative business idea. They had produced several short action movies and could use CGI to make any child a hero in the movie. They intended to market this to schools, football clubs, etc where a child could walk away with their own action movie in a few minutes.
Greenhouse created a brand image for Great Movie Adventures, their new business, and a range of literature. Word quickly spread and even before they officially launched their business they were receiving requests for franchise opportunities.